Executive Vice President, Redefining Value, World Business Council for Sustainable Development
Member of the Group Executive Committee and Chief Sustainability Officer, TUI Group
"The collaboration of industry players is crucial to achieve real transformations. Reducing the consumption of plastics, renewable energies, circularity are some of the ways to integrate sustainability into a business.
This is why it is important for companies to establish a plan, execute it and then evaluate the results."
"Tourism must be based on three fundamental pillars: the economic, social and environmental aspects, and a balance must be achieved between them.
Let's look at transformation as an opportunity, not a burden".
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