The Consell de Mallorca, through the Fundació Turisme Responsable de Mallorca, held the Mallorca PID - Smart Destination Platform Launch Event at Hipotels Convention Centre Palma, by Hipotels - Hotels & Resorts, marking the beginning of a new stage in the destination's digital transformation.

Authorities taking part in the Mallorca PID Launch Event

The event brought together representatives of public administrations, technology companies, tourism businesses, universities and other agents from the island's tourism ecosystem to present the capabilities of Mallorca PID and show how tourism intelligence can contribute to more efficient, sustainable and data-driven management.

An institutional opening focused on the value of tourism intelligence

Guillem Ginard during the institutional opening of Mallorca PID
Enrique Martínez Marín at the institutional opening of Mallorca PID

The institutional opening was led by Guillem Ginard, Councillor for Tourism at the Consell de Mallorca, and Enrique Martínez Marín, President of SEGITTUR, who highlighted the importance of tourism intelligence as a tool for addressing the present and future challenges of tourism, placing data and innovation at the service of planning and decision-making.

A practical demonstration of Mallorca PID's potential

Asier Vitorica presenting the analytical capabilities of Mallorca PID

The event began with a welcome from Asier Vitorica, coordinator of the Intelligence and Monitoring Unit at the Fundació Turisme Responsable de Mallorca, who introduced the objectives of the meeting and presented a demonstration of the platform's analytical capabilities through a data-based use case.

The demonstration showed how Mallorca PID can integrate information from different sources and turn it into dashboards, indicators and decision-support tools for destination tourism management.

A project built on technological collaboration

Borja Torres Fuentes explaining the development of Mallorca PID

During the technical session, Borja Torres Fuentes, head of the Mallorca PID PMO at Deloitte, shared the path followed to make the project a reality.

The T2C team then presented the platform's modules, capabilities and functionalities, showing how Mallorca PID integrates information from multiple sources to generate strategic knowledge about the destination. The cloud infrastructure underpinning the platform has been developed by Telefónica, ensuring a scalable, interoperable solution ready for future evolution.

T2C presentation on PID Central
Demonstration of the Mallorca PID smart platform
Use case presented during the Mallorca PID event
Tommy Ferragut during the institutional closing session

The institutional closing was led by Tommy Ferragut, island director for Demand and Hospitality at the Consell de Mallorca and vice-president of the Fundació Turisme Responsable de Mallorca, who highlighted the start of a new stage based on collaboration, innovation and continuous improvement of the platform.

Work sessions to keep building Mallorca PID

Beyond the technology presentation, the event encouraged active participation from all agents involved in the island's tourism development. After the presentations, attendees joined collaborative work sessions and a networking space where public administrations, companies, universities and sector professionals shared experiences, identified new needs and contributed proposals to continue driving the evolution of Mallorca PID.

Collaborative work session during the Mallorca PID event
Participants in a Mallorca PID work session
Collaborative session with professionals from the tourism ecosystem

A strategic project for the destination's future

Mallorca PID is a strategic technology infrastructure designed to promote a smarter, more sustainable and data-driven model of tourism management.

Promoted by the Consell de Mallorca, through the Fundació Turisme Responsable de Mallorca, the project is being developed within the state Smart Destination Platform initiative, promoted by SEGITTUR, as part of the Government of Spain's Recovery, Transformation and Resilience Plan and financed by the European Union - NextGenerationEU.

Team taking part in the Mallorca PID Launch Event

With this initiative, Mallorca continues to advance in its digital transformation and consolidates a platform open to collaboration, ready to keep evolving alongside the island's tourism ecosystem.

Below, you can relive the best moments of the event through the summary video.

Image gallery

50 images

Institutional address by the President of SEGITTUR, Enrique Martínez Marín. Open image Welcome and networking space for representatives of Mallorca's tourism ecosystem. Open image Welcome and networking space for representatives of Mallorca's tourism ecosystem. Open image Welcome and networking space for representatives of Mallorca's tourism ecosystem. Open image Attendees follow the presentations during the event. Open image Speakers at the Mallorca PID Launch Event. Open image Final preparations before the start. Open image Asier Vitorica, Coordinator of the FTRM Intelligence and Monitoring Unit. Open image Asier Vitorica, Coordinator of the FTRM Intelligence and Monitoring Unit. Open image Institutional address by the Councillor for Tourism, Guillem Ginard. Open image Attendees at the Mallorca PID launch event. Open image Attendees at the Mallorca PID launch event. Open image T2C team demonstrating the platform. Open image T2C team demonstrating the platform. Open image T2C team presenting use cases. Open image Detail of Mallorca PID Romaní. Open image Detail of Mallorca PID Romaní. Open image Closing of the Mallorca PID Launch Event. Open image Tommy Ferragut, Director of Demand and Hospitality at the Consell de Mallorca. Open image Detail of Mallorca PID Romaní. Open image T2C team speakers. Open image Mallorca PID organising team. Open image Exchange of ideas among attendees. Open image Exchange of ideas with the University of the Balearic Islands (UIB). Open image Marga Amengual, FTRM Coordinator. Open image Networking session. Open image Networking session. Open image FTRM team. Open image Deloitte team together with the Councillor. Open image Mallorca PID team. Open image Working Group 1. Open image Working Group 2. Open image Working Group 3. Open image Working Group 4. Open image Working Group 5. Open image Working Group 5. Open image Working Group 1. Open image Working Group. Open image Working Group 2. Open image Working Groups. Open image Working Groups. Open image Working Groups. Open image Working Groups. Open image Working Groups. Open image Working Groups. Open image Working Groups. Open image QR code registration. Open image Detail of Mallorca PID Romaní. Open image Team photo. Open image Thank you very much! Open image