Presentation

Consell de Mallorca, through the Mallorca Tourism Foundation (FMT), has created the Mallorca Sustainable Tourism Observatory (STO Mallorca) in accordance with the principles and recommendations of the World Tourism Organisation (UNWTO). STO Mallorca is born in the framework of the Recovery, Transformation and Resilience Plan of the Spanish Government with the European funds Next Generation EU aligned with the strategic plan of the FMT. The mission of the Sustainable Tourism Observatory of Mallorca is to generate valuable information to guide the decisions of the public and private sector, providing intelligence throughout the value chain in order to increase its competitiveness and productivity, always taking into consideration the guiding principles of sustainability. Since 2021, we have been part of the UNWTO International Network of Sustainable Tourism Observatories (INSTO), a network of tourism observatories that monitor the economic, environmental and social impact of tourism at destination level. Translated with DeepL.com (free version)

 Our vision, mission and values

 Vision

To generate strategic knowledge by applying innovative research techniques to the changing environment and tourism demand and achieving sustainability in Mallorca.

 Mission

Generate information to guide public and private sector decisions, providing the entire value chain with intelligence to increase its competitiveness and productivity, always applying the axes of sustainability.

 Values

A tourist destination that is inclusive, open, innovative, sustainable, of excellence, quality, socially committed and accessible.

 Goals

The main objective is to position the island of Mallorca among the leading tourist destinations in terms of tourism management based on quality, sustainable development and collaborative work through a Tourism Intelligence System (SIT).

How will we achieve our goals?

 Monitoring

On real data to measure the economic, social and environmental impact of tourism in the destination.

 Tourism Intelligence System

Generate new sources of information and analysis arising from cooperation and mutual exchange of information and experiences between the main actors.

 Synergies and participation

Generate synergies and cooperative learning between the public and private sectors for data-driven decision making, facilitating the design of policies and strategies based on the inalienable criteria of sustainable development, taking advantage of technological advances and caring for the socio-cultural heritage.