The Consell de Mallorca and Green&Human: sustainability projects

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Last updated on March 16, 2023

The Consell de Mallorca and Green&Human will carry out a collaboration strategy for the development of joint projects. In addition, all actions follow the Sustainable Development Goals (SDGs) of the 2030 Agenda as a fundamental reference for compliance.

Green & Human was born from the commitment to accompany and help companies in the sector that share a common purpose: to promote a sustainable tourism model.

The Conseller of Transition, Tourism and Sports of the Consell de Mallorca, Andreu Serra, and the president of Green & Human, Ginés Martínez, have signed a protocol of action according to which, the island becomes one of the most important destinations to be part of this entity promoting sustainability in the tourism sector.

It should be noted that Green & Human represents 80 companies in the tourism sector. All of them with the common goal of transforming and investing in initiatives aimed at increasing the competitiveness of the destination and how to attract a higher quality tourism and responsible with the natural environment and the territory. Jumbo Tours, Hyatt Leisure Group and Viajes El Corte Inglés are among its members.

Areas of collaboration

The Consell de Mallorca and Green & Human will collaborate specifically in three main areas.

On the one hand, in promoting the standardization of the transformation towards sustainability of companies and destinations, within the framework of the 17 Sustainable Development Goals of the United Nations 2030 Agenda.

 On the other hand, to foster sustainability, promoting the exchange of experiences and networking to favor the improvement of competencies in sustainability.

 And finally, efforts will be shared to jointly develop cross-cutting transformation projects to multiply the impact of sustainable initiatives.


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